The arrival of Arab satellite channels is changing the world of global communication. Now that Al Jazeera too has an English language channel, world markets are enriched by another point of view. The Americans, the English, the French, the Russians, the Arabs and the Germans, all have at least one channel dedicated to global viewers. With increased competition is has become increasingly hard to hide the truth, but there is also the risk that the battle will be fought above all playing on sensationalism, feelings and prejudices. After all, an enemy always increases the ratings. Ideas and thoughts for avoiding a media clash of civilisations.